8 seconds of my attention
It is currently considered* we only have an 8 second attention span. At the same time we are bombarded with more and more information, news reports from around the world and continuous updates from friends, family and colleagues. News is crudely converted and summarized by apps such as ‘summly’, retweeted in less than 140 characters or left hanging on the opinion of one random persons vox pop.
‘8 seconds of my attention...’ crudely converts the idea of 8 seconds into 8 lines of pixels. The front covers of nine major newspapers were photographed on the 1st of April 2010. A tiny 8 pixel slice of each cover was then cut out and digitally manipulated to create a new newspaper cover. The resulting effect is a striking pattern similar to a barcode reinforcing the way in which we have almost come to robotically process the news.
The final images are grouped together and mounted to onto a physical structure reminiscent of ancient writings on stone. Putting an utterly brief slice of information into a seemingly important permanent position, both questions and cements its place in our social evolution.
The question is – what are we actually understanding from so much news? With most of it so repetitive, what positive difference is it making to the meaning of our lives or changing the lives of others?
*By the time you read this our attention span may have diminished further. Did you read this far?
8 seconds of my attention (that won’t make a difference to the meaning of my life), 2010. Inkjet prints mounted on custom acrylic board. 1mx1.5m.
Exhibited at West Midlands Open 2014